An App for the Birds – UCSB’s Bren School

BrenSchoolLogoI hope to continue to make the Bren School, and the Eco-entrepreneurship Program there, proud with Birdeez!

Bird watchers know birds, right? Not necessarily, according to Jeff Simeon (MESM 2012), who says that most self-identified birders can name only twenty of the 900 bird species found in North America.

Simeon knows this from research he conducted for his Bren School Eco-E project, which was to develop and market Birdeez, a new iPhone app that makes it easy to identify, record, and share bird sightings. Things are going well for CEO and design presenter Simeon and his partners on the technical side, UCSB undergraduate economics student Patrick Toerner and PhD student Thomas Kuo, who studies computer vision.

Read the rest on the Bren School’s website.

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